Preheat oven to 350°F and generously grease a 9×13-inch dish.
Cut cinnamon rolls into quarters with knife or kitchen scissors; spread in dish. Set aside icing.
In a bowl, whisk 4 large eggs, ½ cup heavy cream, 2 Tablespoons granulated sugar, 1 Tablespoon vanilla extract, 1 teaspoon cinnamon, and ¼ teaspoon salt until smooth.
Pour custard evenly over cinnamon roll pieces, pressing gently.
Sprinkle ½ cup chopped pecans evenly over the top.
Drizzle 2 Tablespoons melted butter and half of the maple syrup over everything.
Bake 25 - 30 minutes until puffed, golden, and set. Tent with foil if browning too fast.
Rest 5–10 minutes, then microwave icing packets 10-12 seconds and drizzle icing and remaining maple syrup over entire casserole before serving.